Fast Shipping Australia Wide Spend over $60 - 10% Donated To Mental Health Charities Around the World

Our Mission

Our founder has an unrelenting passion for increasing awareness of the struggles that men face surrounding their mental health and breaking the stigma around speaking out and asking for help.
Our founder has experienced his own personal mental health challenges throughout life, from a troubled upbringing, many years working in mines living the ‘fly in fly out’ lifestyle, and unfortunately losing many mates and colleagues along the way. These challenging and traumatising events have inspired our founders’ passion and commitment to the cause of breaking the stigma around men’s mental health.
'Chin up' came to mind as a name for our business as it incorporates the masculine stereotype that men must 'toughen up' and 'keep your chin up' when experiencing struggles. Our mission is to work against this mentality, to reduce shame, to empower men to speak up and ask for support when needed.
 

 

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