Supporting Men's Mental Health
Statistics show that on average 1 in 8 men will experience depression, and 1 in 5 men will experience anxiety.
Unfortunately due to the stigma surrounding asking for help, many men don’t speak up and reach out for support. Mental Health challenges can impact anyone at any time, and being able to have honest conversations with others is key to breaking the stigma around discussing these experiences.
Our brand is dedicated to breaking stigma and raising awareness to mental health conditions such as depression and anxiety, particularly for men due to the increased stigma surrounding these challenges. Our brand mission is to help men, and the people around them to start having these conversations without the shame attached. We also want to directly support charities by donating 10% of every sale to different organisations out there, whose key aim is to help those struggling with their mental health.
Check out our products and for more information on why we’re here, see the ‘‘Our Mission’ tab.
Cheers , Chin Up!

Our: Donations
At Chin up Mental Health we firmly believe that mental health should not define someone. We value lived experience and peer-led programs, using them to enhance well-being and strengthen resilience.
We are donating to verious Charities and organisations thoughout Australia and moving overseas in time. Every 4 weeks we will post on our social media what organisations it will go to
We challenge the broader community to see mental health differently. Our goals are to reduce discrimination and remove stigma around mental illness. We provide support and information, build community awareness and advocate for improved mental health policies and services.
Starting Conversations
Our products are designed to bring greater awareness to the issue of men's mental health. By supporting our brand and using our products the aim is that you can help to share our message of awareness around these issues.
Men struggle with talking about their mental health, and we are hoping that our products can open up the conversation and bring light to this issue. Our sincerest hope is that we can help as many men and their families as possible, and to start turning these statistics around.


What's the Issue?
In Australia, statistics show that on average 1 in 8 men will experience depression, and 1 in 5 men will experience anxiety. Men comprise of 7 out of every 9 suicides in Australia and the number of men that die from suicide is nearly double the road toll. These statistics are unprecedented and we all need to band together to help break the stigma that exists for men to 'toughen up' or 'chin up'. Men discussing their personal mental health and that of their friends needs to become a 'normal' thing.

What can I do about it?
Check in with your mates, break the stigma, start conversations. Educate yourself and share your knowledge. Stay active, spend time outdoors, eat good food, drink plenty of water. If you or a friend are in need of more information or support, check out the following websites:
- Black Dog Institute
- Beyond Blue
- Headspace
- Mensline
- Lifeline